Founder round · first 10 Atlanta gyms · one per zip code

Premium transformation programs, built into your gym.

You're thriving. But you may be leaving transformation revenue on the table. SettheTONE turns your trainers, your space, and your members into a structured, cohort-based program — and a small circle of owners building it together.

Book a founder call See how it works

This is not for every gym. If it's not a fit, we'll say so.

The thesis

You built a thriving gym. So why is money still walking out the door?

Your members show up. Your trainers are good. Your classes are full. But without a structured transformation program, the members who need results the most quietly churn — and the revenue a cohort system would generate never appears. That gap is what SettheTONE closes.

Why it works

Members get results A structured program with defined start, end, and weekly accountability turns effort into visible change — the thing that keeps members paying and referring.
Retention goes up Cohorts move together. That shared momentum drives stickiness and referrals organically — without gimmicks or discounts.
A new revenue line appears You're already paying for the space, the trainers, and the members. SettheTONE turns what you have into a premium, cohort-based program your competitors can't copy.

The economics are better than most owners assume. We walk through the exact numbers on a founder call — not on a public page.

Proof, not promises

The first cohort generated $47,577. Up 109% year over year.

That is not a projection or an estimate. It is real revenue from a live program — a high school and adult cohort run through this exact system. The system works. Now it is being brought to ten Atlanta gyms.

Ten years in the sports and fitness business. My work is revenue, not coaching — I sit down with owners, map where they are to where they want to be, and build the system that closes the gap. My goal for every gym I work with: a million dollars a year. This system is how we get there.

Antonio Casterlow · Founder, SettheTONE ATL

Confirmed partner Harmony Nutrition ATL Member nutrition resources + referral pathway

What it is

A done-for-you system. Your trainers, your space, your members.

Your sales team runs enrollment with our script. Your trainers deliver the sessions. Your members go through a structured program with a defined start, end, and weekly accountability — built around three pillars: structure, accountability, community. Programs run in cohorts, so members move together. That drives retention and referrals organically.

You provide
  • Your trainers
  • Your space
  • Your existing members
SettheTONE provides Everything else.

What's included

Nine components. One complete system.

01

Sales script + enrollment system

A proven NEPQ-based enrollment conversation your sales team runs from day one.

02

Weekly accountability framework

A five-question check-in system, plus the at-risk member protocol to bring back members before they quit.

03

Nutrition guidelines + partner network

Member-facing nutrition resources, built with confirmed partner Harmony Nutrition ATL, plus a referral pathway for deeper support.

04

Progress tracking + milestones

Standardized measurements and a digital milestone system across habit, performance, and body tracks.

05

Full operations manual

12 chapters covering launch to graduation to upsell. The complete gym-owner playbook.

06

Marketing + local launch playbook

Budget allocation, channel mix, a three-message testing framework, and a 30-day launch calendar.

07

Gym targeting system

A B2B prospecting playbook your team can replicate locally — signals, scoring, scripts, and a 20-prospect tracker.

08

Zip code exclusivity

One license per zip code. Once claimed, that territory is permanently closed to competitors.

09

Member app at launch

Workout tracking, accountability check-ins, nutrition logging, community feed, and milestone badges — in one place.

Founder territory

The founder round is the only time SettheTONE is offered at founder pricing — and the only time you get personal launch support from me. After the first ten Atlanta gyms, that door closes permanently.

Pricing, the full license terms, and the member-app rollout timeline are shared on a founder call — not published. If your zip code is open and your gym is a fit, we'll walk through everything. If it's not a fit, we'll say so.

One license per zip code · permanently locked

First ten Atlanta gyms only. One owner per zip code — once a territory is claimed, it's closed to everyone else, for good.

Check your zip code

The Winners Circle

A small circle of owners. Not a marketplace.

SettheTONE isn't trying to be everywhere. It's being built carefully with a small group of gym owners who believe in structure, accountability, and community. Every owner who joins enters the Winners Circle — a private community of operators running the same system, sharing what works, and holding each other to a higher standard.

  • Small by design — a limited founder round, not a land grab.
  • Owner-to-owner — built for operators, not influencers.
  • One territory each — your zip code is yours, and yours alone.

Is this you?

Ideal gym fit

The one-line test: is your gym thriving but leaving money on the table? If yes, it's worth a call.

  • Thriving gym with real foot traffic — 50+ reviews, 4.0+ rating
  • Personal trainers already on staff
  • Group classes already running
  • No structured transformation program in place
  • Growth-minded owner or GM, already doing well

On-site physical therapy is a bonus — it adds an upsell dimension without you sourcing it.

Claim your zip code.

Founder round limited to 10 Atlanta gyms. One per zip code. Once a territory is claimed, it's permanently closed.

Book your founder call

Prefer to talk first? Reply to any outreach and we'll find a time.